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Connected TV ad spend is on track to hit $38 billion in 2026, and it's not slowing down. With precise targeting, real-time measurement, and formats that are closing the gap between awareness and purchase, CTV has become a core channel for brands of every size. Here's everything marketers need to know to use it effectively.

TV advertising has evolved, but the questions marketers ask about it haven't. From measurement and budgeting to creative strategy and the role of AI, the fundamentals of modern TV advertising are less complicated than the jargon suggests. Here are the ten questions brands ask most, answered for 2026.

Amazon Prime Video reaches more than 130 million U.S. viewers, most of whom are active Amazon shoppers. By combining premium streaming content with first-party commerce data, the platform offers advertisers a unique way to connect awareness directly to action. Here’s what marketers need to understand before investing.

YouTube now commands 12.4% of total U.S. TV viewing time, while streaming has officially overtaken both cable and broadcast combined. For advertisers, the question is no longer whether to invest in YouTube and YouTube TV—it's how to use each one strategically. Here's what you need to know to get it right.

Peacock has nearly 78% of its 44 million paid subscribers on ad-supported plans—one of the highest rates of any major streaming platform. With a lighter ad load than most competitors, a diverse content portfolio, and digital-grade measurement, it offers advertisers a compelling mix of reach and accountability. Here's what to know before you invest.

Few platforms have reshaped television like Netflix. Beyond scripted series, the company has stepped into live events and sports, securing rights to NFL games and bringing WWE Raw exclusively to streaming. Iconic dramas like Squid Game and fan-favorite comedies such as Nobody Wants This pull in tens of millions of viewers, while limited series like Adolescence regularly surprise with breakout success. According to Nielsen multiplatform data, half of the most-watched non-sport