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Connected TV ad spend is on track to hit $38 billion in 2026, and it's not slowing down. With precise targeting, real-time measurement, and formats that are closing the gap between awareness and purchase, CTV has become a core channel for brands of every size. Here's everything marketers need to know to use it effectively.

TV advertising has evolved, but the questions marketers ask about it haven't. From measurement and budgeting to creative strategy and the role of AI, the fundamentals of modern TV advertising are less complicated than the jargon suggests. Here are the ten questions brands ask most, answered for 2026.

Amazon Prime Video reaches more than 130 million U.S. viewers, most of whom are active Amazon shoppers. By combining premium streaming content with first-party commerce data, the platform offers advertisers a unique way to connect awareness directly to action. Here’s what marketers need to understand before investing.

YouTube now commands 12.4% of total U.S. TV viewing time, while streaming has officially overtaken both cable and broadcast combined. For advertisers, the question is no longer whether to invest in YouTube and YouTube TV—it's how to use each one strategically. Here's what you need to know to get it right.