TV Advertising Strategy

Practical guidance for marketers approaching TV as a performance channel. This category covers the fundamentals — how TV advertising works, how to measure it, how to budget, and how to integrate it with your broader media mix — whether you're running your first campaign or scaling an existing one.

Connected TV ad spend is on track to hit $38 billion in 2026, and it's not slowing down. With precise targeting, real-time measurement, and formats that are closing the gap between awareness and purchase, CTV has become a core channel for brands of every size. Here's everything marketers need to know to use it effectively.

Connected TV Advertising in 2026: A Complete Guide for Marketers

Connected TV ad spend is on track to hit $38 billion in 2026, and it's not slowing down. With precise targeting, real-time measurement, and formats that are closing the gap between awareness and purchase, CTV has become a core channel for brands of every size. Here's everything marketers need to know to use it effectively.

9 min read

TV advertising has evolved, but the questions marketers ask about it haven't. From measurement and budgeting to creative strategy and the role of AI, the fundamentals of modern TV advertising are less complicated than the jargon suggests. Here are the ten questions brands ask most, answered for 2026.

10 Common Questions About TV Advertising—Answered for Modern Marketers

TV advertising has evolved, but the questions marketers ask about it haven't. From measurement and budgeting to creative strategy and the role of AI, the fundamentals of modern TV advertising are less complicated than the jargon suggests. Here are the ten questions brands ask most, answered for 2026.

12 min read